This was the 2nd year where I was more heavily involved with building a cohesive look-and-feel for the conference. This year was their 20th Year-Anniversary, so that was a strong centerpiece for this year’s theme. We drafted many iterations for the main design theme and after several rounds of pitches, the stakeholders decided on this nice, clean, colorful theme for the full campaign. We worked very closely as a team on all facets of the final design, including the tagline. Output included booklets, pamphlets, flyers, booths, on-site graphics, kiosks, and various web sites.